
Why the SEC & Big Ten’s College Football Playoff Power Grab Could Backfire

The SEC and Big Ten already run college football. They command the best television deals, dominate recruiting rankings, and, as of last year, have the power to dictate the future of the College Football Playoff (CFP). But just because Greg Sankey and Tony Petitti can strong-arm an automatic four-team bid for each of their leagues in the expanded playoff doesn’t mean they should—especially when doing so risks alienating the vast majority of the sport’s fan base.
Proposed Expansion and Its Imbalance
News broke earlier this week that momentum is building within the SEC and Big Ten to expand the CFP to either 14 or 16 teams starting in 2026. Under the proposed structure, the SEC and Big Ten would each receive four automatic qualifiers (AQs), while the ACC and Big 12 would get two, the Group of Five champion would receive one, and the final spot would be reserved as an at-large, ostensibly for Notre Dame if it finishes in the Top 14. The 16-team format would add two additional at-large bids.
At first glance, this might seem reasonable. The SEC and Big Ten have controlled the sport’s upper tier for the better part of two decades, and even in the current 12-team format, they combined for seven of the available playoff spots in 2024.
But codifying an auto-bid imbalance risks further marginalizing the majority of college football’s fan base—roughly three-fourths of which cheers for programs outside these two super-leagues.
Threat to College Football’s Inclusivity
This format doesn’t just diminish the sport’s inclusivity—it directly contradicts the entire point of playoff expansion. The CFP was supposed to make access fairer, reduce controversy, and ensure deserving teams didn’t get left out due to subjective biases.
Instead, this proposal guarantees a future where the selection committee’s power is stripped away in favor of a predetermined setup that benefits two leagues over the rest of the country.
Was This a Strategic Leak?
It’s worth considering that Sankey and Petitti may have strategically floated this proposal ahead of their meeting in New Orleans this week to test the waters.
By leaking their preferred format through Yahoo’s Ross Dellenger, they could gauge media and fan reaction before finalizing their plans. If that’s the case, there’s still hope that they will show some restraint and avoid implementing such an unbalanced structure.
SEC and Big Ten Already Control the CFP
The reality is that expanding to 14 or 16 teams all but guarantees the SEC and Big Ten will receive the four playoff bids they seek annually. In 2024, they accounted for seven of the 12 teams in the playoff, a number that would naturally rise with expansion.
There is no pressing need to hard-code automatic spots for the Big 2 in the expanded playoff—especially when it risks damaging college football’s broader appeal.
A Warning from Failed Football Leagues
We’ve seen what happens when a league assumes fans will blindly follow a product simply because it’s the product. Look no further than the XFL and USFL, which have consistently failed to capture meaningful interest despite football’s overwhelming popularity.
College football isn’t the NFL, nor should it try to be. Fans care about their schools, their rivalries, and the traditions that make this sport unique. Natties are nice, but they aren’t the primary driver of passion.
Pride, history and hatred fuel the sport more than anything else.
Potential Unintended Consequences
The SEC and Big Ten should also be wary of unintended consequences. If they proceed with this four-team AQ plan, ACC and Big 12 schools might reconsider their willingness to participate in the CFP altogether.
No, they aren’t going to break off and form their own tournament, but if the CFP becomes nothing more than an SEC-Big Ten invitational, it’s only a matter of time before the other leagues find alternative ways to maximize their value outside of a playoff system that clearly doesn’t want them.
The Risk of Playoff Fatigue
Imagine how stale things could get if this format is adopted. We’ve already seen fatigue set in with the same matchups appearing in the playoffs year after year.
Now imagine a world where an eight-win Big Ten or SEC team is guaranteed a playoff spot over a 10- or 11-win team from the Big 12 or ACC. Fans will lose interest. Television ratings will suffer.
Something few have highlighted in Dellenger's article was the revelation that even ESPN—an SEC-Big Ten business partner—has reportedly cautioned against a format that so blatantly cuts out 75% of the sport.
The Impact on the Regular Season
More importantly, the excitement of the regular season could be diminished. If you’re a mid-tier SEC or Big Ten team, why stress over tough out-of-conference games when your bid is locked in?
What’s the incentive for programs to take risks when mediocrity still results in a golden ticket to the dance?
A Plea for Balance
Sankey and Petitti have every right to wield the power they seized last spring, but they should be careful how they use it. The last thing they want is to turn college football into a two-league-only enterprise where the rest of the sport is treated like an afterthought.
If the goal is to build something sustainable that enhances fan engagement and excitement, they should rethink whether guaranteeing four AQs for themselves is really the right move.
Again, just because they can doesn’t mean they should.
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Jason Watkins is the founder of HOF Media and a veteran sports journalist with almost two decades of experience covering college sports. He can be reached at jw@hofmedia.us ...

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The SEC transition has been harsher on Brent Venables and the Oklahoma Sooners than anticipated, with a tough 1-4 start sparking fan concerns over Venables’ leadership.
Despite glimpses of offensive progress in their latest 26-14 loss at Ole Miss, Oklahoma’s 4-4 record has fueled doubts about Venables’ ability to steer the program through the SEC’s relentless competition. While injuries to key offensive players have created challenges, Venables’ hesitance to address coaching issues and poor communication within the offensive staff have only deepened the Sooners' struggles.
The failure of the offensive staff to communicate effectively and Venables’ hesitance to manage his coaching staff proactively have compounded the difficulties presented by mounting injuries.
Hesitancy on Display: The 4th-Down Decision
Venables' hesitation was encapsulated on Saturday, just six days after finally relieving Littrell of his duties as offensive coordinator: the 4th-and-4 timeout against Ole Miss late in the third quarter. Trailing by two scores, Oklahoma needed a jolt to stay in the game.
The situation was critical, but hardly complex. Coaches make these calls instinctively, often without a second thought. Instead, Venables used a timeout — only to ultimately bring out the punt team, a decision that deflated the offense and left fans scratching their heads.
If the choice was to punt, Venables could’ve delayed the game for a mere five yards instead of burning a precious timeout. If he intended to go for it, why not get his new play caller’s best play for the situation and make the call confidently?
Even if the Sooners fail to pick up the four yards, it would have signaled a willingness to take a chance — or give one — to an offense that has been less-than-inspiring all season.
In that one instance, Venables’ hesitation was as costly as a missed play. With the momentum squarely in favor of Lane Kiffin’s Rebels, burning that timeout only to punt sent the wrong signal to a young group on offense that is in serious need of someone who believes in them. Instead, he proved he didn’t trust them to get a measly four yards and extend a drive to get back into the game.
OU’s Identity Crisis on Offense
What we’re witnessing with OU’s offense is not merely a slump — it’s an identity crisis. Oklahoma fans are accustomed to high-powered, fast-paced offenses that can score almost at will. Littrell’s offense was anything but explosive for seven weeks, and Joe Jon Finley had a lackluster, scoreless latter half of Week 8, too.
To say the Sooners struggled to establish consistency would be an overwhelming understatement.
OU has struggled with untimely penalties and turnovers and suffered through a complete lack of innovation and creativity. The plays feel uninspired, lack direction and are devoid of explosive results.
As a unit, this offense is drawing comparisons to the infamous John Blake era, and has the numbers to back the comparison up. ⬇️ ⬇️ ⬇️ ⬇️

There’s no other way to say it but bluntly … OU has no clear identity with its offense on the field.
The offensive woes go beyond play-calling; they’re structural. Reports from inside the Switzer Center suggest that there have been significant communication breakdowns within the offensive staff. Coaches have reportedly been on different pages regarding even the most fundamental elements, like blocking schemes. If those rumors are reaching the public, it’s safe to say Venables has known about these issues for some time.
A head coach — even a defensive-minded one like Venables — cannot allow such dysfunction to persist. These aren’t minor misunderstandings; they’re symptoms of a team struggling to find cohesion. Venables needed to address these issues early, before they became embedded in the team’s culture, but his delay in doing so has turned what might have been small fires into an inferno.
Mailed-In Hire: The Problem with Littrell
When Venables hired Seth Littrell, it felt like a placeholder decision. It wasn’t the bold, visionary hire that programs like Oklahoma should be making. Littrell’s track record showed some promise, but he had yet to prove himself as the kind of offensive mind that could elevate a program to championship contention.
Looking back on the decision to elevate Littrell and Finley, the hire seems more like an afterthought, a half-measure rather than a commitment to offensive excellence.
The results have been glaringly obvious. The offense lacks explosive creativity that OU fans are used to seeing, and that lack of energy has translated into downright unacceptable performances on the field, as evidenced by the Sooners’ historically bad statistical rankings in FBS football.
In just ten months on the job, Littrell and his offensive staff failed to the tune of numbers nobody in their right minds would have predicted following the Sooners’ 2023 season that saw the offense rank in the Top 5 in both Total Offense and Scoring Offense, and alone at the top of the Big 12 Conference in Points, Yards and Yards Per Play.
This despite having two of the most electric quarterbacks from their respective recruiting classes in the fold:

2023 5-star and Elite 11-winning Jackson Arnold of Denton Guyer, the 2023 Gatorade National HS Player of the Year and twice a Class 6A State Finalist in Texas.
And former Allen and Frisco Emerson (Texas) superstar Michael Hawkins, Jr., a Sooner legacy trained by Kyler's father Kevin Murray, and who, as a senior, accounted for 55 touchdowns and just three turnovers, leading Emerson to within a game of playing for a Texas State Championship in Class 5A.
Neither were able to sustain success under Littrell's tutelage, and rumors have swirled this week about none of OU's QBs feeling as though been properly developed by the now-fired Littrell as the QBs coach.
Both started a games after being inserted for the other following ineffective play, and both came into their first appearances under Littrell with confidence and swagger that appeared missing by the time they were pulled from games after committing three turnovers and allowing the Sooners to fall behind teams they likely could have beaten were it not for the turnovers they committed.
In other words, Seth Littrell had to go.
Saturday’s loss leaves Oklahoma at 4-4, staring down a potential losing season -- the second for Venables since he arrived after the abrupt departure of Lincoln Riley to USC.
These are unacceptable at Oklahoma, a school with one of the richest football traditions in the country. What makes it even more alarming is that no longer can OU fans blame the losses on a ineffectice, suoddr defense — OU seems to have mostly turned the corner on that side of the ball — but to say the fan base is frustrated, would again be a massive understatement.
Oklahoma fans don’t want excuses; they want results. And for a head coach like Venables, the time for excuses is running out.
The Next OC Hire: BV’s Defining Moment
After Finally punting the Littrell experiment — once again needing more time than most believe he should have — Venables again finds himself in the market for a new offensive coordinator — for the third time in three seasons.
This time, though, the choice Venables makes will ultimately define his second tenure in Norman, possibly his entire future as a head coach in college football. Mailing it in would be tantamount to a dereliction of duty in the eyes of Sooner Nation.
Venables MUST get this one right. He has to bring in someone with a proven track record of offensive success, someone who can bring energy, innovation, and a clear identity to the offense. Anything less than a home-run hire will only deepen the cracks in Venables’ foundation as head coach.
If Venables fails to find the right offensive coordinator, his job security will slip through those cracks, and his tenure as the Head Ball Coach of the Sooners will die in a whimper. Even if he builds a defense that resembles the ’85 Bears, it won’t matter if OU’s offense can’t score points.
The OU fan base is patient to a degree, but they expect excellence. For Venables, this is a make-or-break moment.
Either he finds the right offensive coordinator and proves he can lead a balanced, championship-caliber team, or he risks being shown the door in a year or less.
The Venables Paradox: Championship Defense, JV Offense
The irony of Venables’ situation is that, in many ways, Oklahoma has become Lincoln Riley’s reverse image. Under Riley, the Sooners fielded prolific offenses but were plagued by a porous defense that could never quite get them over the championship hump.
With Venables, it’s the opposite: the defense has shown promise, but the offense is currently in full-on spiral.

The head coach role, especially at Blue Blood OU, requires more than defensive expertise or recruiting prowess. It demands a complete vision, a well-rounded team, and an unwavering commitment to excellence on both sides of the ball.
For Venables to truly establish himself as a championship-level head coach, he has to be willing to delegate offense to someone who can make people forget he’s a defensive guru and simply call him “Coach.” To reach the heights that Oklahoma fans demand, Venables needs to be remembered not as a defensive mind but as a leader who fields a complete team. That requires taking risks, making tough decisions, and, most importantly, holding his staff to the highest possible standard.
It requires a decisive, confident vision for a championship future. The clock is ticking on Brent Venables’ tenure in Oklahoma, and his window for turning things around is narrowing.
Being the head coach at Oklahoma is an honor, but it’s also a responsibility. Venables needs to rise to that responsibility, or he and Lincoln Riley might both be in the job market this time next year.
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Jason Watkins is the Publisher at HOF Media Group and the Host of the HOF College Football Podcast. Reach him at jw@hofmedia.us