
Big 12 Commissioner's Remarks Spark Controversy Ahead of Texas vs. Texas Tech Thanksgiving Finale

The Texas Longhorns’ final Big 12 Conference match is scheduled to be held at Darrel K. Royal Stadium in Austin against Texas Tech on November 24. League commissioner Brett Yormark has confirmed his attendance for this momentous event, and to some humorously indicated his favored team for the game in Austin on Black Friday.
Speaking at the Red Raider Club kickoff luncheon in Lubbock Wednesday, Yormark playfully conveyed his expectations to Texas Tech coach Joey McGuire.
"While I won't exert any undue pressure on you, I'll be in Austin on Thanksgiving," Yormark quipped from the podium. "And I trust you'll handle matters as capably as you did here in Lubbock last year."
These comments, whether interpreted as lighthearted jabs at the departing Longhorns, or intended to shame Texas for its move, cast an unfavorable light on the commissioner and conference.
This isn't the first instance this summer where a high-ranking Big 12 official has taken a swipe at the Longhorns or their Red River counterparts, the Oklahoma Sooners. During the Big 12 Football Media Days in July, Big 12 deputy commissioner Tim Weiser didn't hold back in expressing his opinions about the Longhorns' shift to the SEC, implying that they'd prefer defeat from Alabama over teams like Kansas State or Iowa State.
The upcoming season sees Texas as the frontrunner for clinching the Big 12 title, while Texas Tech, now in its second year under McGuire, presents itself as a popular pick as a contender. The Red Raiders won eight games a season ago, an achievement that included triumphs over both Texas and Oklahoma in the same season — a first in their history.
Their September victory over Texas marked their first win against the Longhorns since 2017.
Since 1956, when Texas Tech joined the Southwest Conference, the teams have faced off 72 times on the football field and have been part of the same conference since the inception of the Big 12 in 1994. Despite this, Texas has historically dominated the series dating back to 1928, holding a 54-18 lead.
Yormark referred to the 2023 14-team Big 12 season as "a celebration" of newcomers, returning members, and departing Red River Rivals. Nevertheless, instances like the recent comments and others demonstrate that Yormark and league officials are not above making pointed remarks toward schools that have significantly contributed to the conference's football revenue since its establishment in 1994.
"I don't believe they've carried the conference in recruiting," Yormark stated during the Big 12 Media Days in July. "They haven't participated in our championship game in recent years."
While it's accurate to assert that the conference is larger than any two schools, Oklahoma, as the dominant force in Big 12 Football with 14 championships since the league's inception, shares similar win percentages against Texas Tech and virtually all other legacy Big 12 programs.
Furthermore, both Texas and Oklahoma placed 3rd and 4th, respectively, in the 247 Sports Composite team recruiting rankings for the 2023 recruiting cycle. These two schools have consistently ranked in the Top 10 in national recruiting rankings for over a decade, entering the 2023 season well ahead of other conference programs.
Yet, Yormark and other Big 12 officials haven't refrained from targeting Texas and OU since the agreement was reached for the Red River Rivals to transition to the SEC a year earlier than originally planned for a sum of $100 million.
Despite the commissioner's indications during Big 12 Media Days that the contributions of the schools’ to the Big 12's success would be celebrated, Yormark and Big 12 brass have repeatedly panned the departing Red River Rivals, making clear that the conference favors the schools who, at least for the immediate future, will continue to call the Big 12 home.
This behavior raises concerns about the commissioner's ability to maintain fairness between two schools that remain Big 12 members and those that will be navigating the conference's landscape without their financial powerhouses starting in 2024.
Even if Yormark's remarks from Wednesday are interpreted as jest, they cast the league in a negative light. Any contentious moments during the Texas Tech game that favor the Red Raiders could face immediate and widespread criticism, creating an unfair situation for McGuire and his team. As demonstrated last season in Lubbock's Jones AT&T Stadium, the Red Raiders can hold their own against Texas without the commissioner's sway or motivational words.
Nonetheless, it's undeniable that Yormark's comments have increased the likelihood that any penalties, whether in favor of or against Texas and OU, throughout the season will be intensely scrutinized. A significant portion of college football fans, particularly in Austin and Norman, may find it difficult to accept any outcome as valid if it culminates in a Big 12 Championship involving teams like Texas Tech or Kansas State rather than Texas and Oklahoma.
This is regrettable, especially considering that the commissioner and the Big 12 successfully fended off conference elimination and are poised for a promising future even after the exit of the Red River Blue Bloods this season.
Ultimately, Brett Yormark will likely be evaluated more for his public statement in Lubbock on Wednesday and the ensuing fallout over the next five months than for any achievements he might guide the Big 12 Conference to in the future.
Regrettably, this situation could have been easily avoided.
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JASON WATKINS is the founder and publisher of HOF Media. Find more of his content at HOFMedia.us and contact him at jw@hofmedia.us
The SEC transition has been harsher on Brent Venables and the Oklahoma Sooners than anticipated, with a tough 1-4 start sparking fan concerns over Venables’ leadership.
Despite glimpses of offensive progress in their latest 26-14 loss at Ole Miss, Oklahoma’s 4-4 record has fueled doubts about Venables’ ability to steer the program through the SEC’s relentless competition. While injuries to key offensive players have created challenges, Venables’ hesitance to address coaching issues and poor communication within the offensive staff have only deepened the Sooners' struggles.
The failure of the offensive staff to communicate effectively and Venables’ hesitance to manage his coaching staff proactively have compounded the difficulties presented by mounting injuries.
Hesitancy on Display: The 4th-Down Decision
Venables' hesitation was encapsulated on Saturday, just six days after finally relieving Littrell of his duties as offensive coordinator: the 4th-and-4 timeout against Ole Miss late in the third quarter. Trailing by two scores, Oklahoma needed a jolt to stay in the game.
The situation was critical, but hardly complex. Coaches make these calls instinctively, often without a second thought. Instead, Venables used a timeout — only to ultimately bring out the punt team, a decision that deflated the offense and left fans scratching their heads.
If the choice was to punt, Venables could’ve delayed the game for a mere five yards instead of burning a precious timeout. If he intended to go for it, why not get his new play caller’s best play for the situation and make the call confidently?
Even if the Sooners fail to pick up the four yards, it would have signaled a willingness to take a chance — or give one — to an offense that has been less-than-inspiring all season.
In that one instance, Venables’ hesitation was as costly as a missed play. With the momentum squarely in favor of Lane Kiffin’s Rebels, burning that timeout only to punt sent the wrong signal to a young group on offense that is in serious need of someone who believes in them. Instead, he proved he didn’t trust them to get a measly four yards and extend a drive to get back into the game.
OU’s Identity Crisis on Offense
What we’re witnessing with OU’s offense is not merely a slump — it’s an identity crisis. Oklahoma fans are accustomed to high-powered, fast-paced offenses that can score almost at will. Littrell’s offense was anything but explosive for seven weeks, and Joe Jon Finley had a lackluster, scoreless latter half of Week 8, too.
To say the Sooners struggled to establish consistency would be an overwhelming understatement.
OU has struggled with untimely penalties and turnovers and suffered through a complete lack of innovation and creativity. The plays feel uninspired, lack direction and are devoid of explosive results.
As a unit, this offense is drawing comparisons to the infamous John Blake era, and has the numbers to back the comparison up. ⬇️ ⬇️ ⬇️ ⬇️

There’s no other way to say it but bluntly … OU has no clear identity with its offense on the field.
The offensive woes go beyond play-calling; they’re structural. Reports from inside the Switzer Center suggest that there have been significant communication breakdowns within the offensive staff. Coaches have reportedly been on different pages regarding even the most fundamental elements, like blocking schemes. If those rumors are reaching the public, it’s safe to say Venables has known about these issues for some time.
A head coach — even a defensive-minded one like Venables — cannot allow such dysfunction to persist. These aren’t minor misunderstandings; they’re symptoms of a team struggling to find cohesion. Venables needed to address these issues early, before they became embedded in the team’s culture, but his delay in doing so has turned what might have been small fires into an inferno.
Mailed-In Hire: The Problem with Littrell
When Venables hired Seth Littrell, it felt like a placeholder decision. It wasn’t the bold, visionary hire that programs like Oklahoma should be making. Littrell’s track record showed some promise, but he had yet to prove himself as the kind of offensive mind that could elevate a program to championship contention.
Looking back on the decision to elevate Littrell and Finley, the hire seems more like an afterthought, a half-measure rather than a commitment to offensive excellence.
The results have been glaringly obvious. The offense lacks explosive creativity that OU fans are used to seeing, and that lack of energy has translated into downright unacceptable performances on the field, as evidenced by the Sooners’ historically bad statistical rankings in FBS football.
In just ten months on the job, Littrell and his offensive staff failed to the tune of numbers nobody in their right minds would have predicted following the Sooners’ 2023 season that saw the offense rank in the Top 5 in both Total Offense and Scoring Offense, and alone at the top of the Big 12 Conference in Points, Yards and Yards Per Play.
This despite having two of the most electric quarterbacks from their respective recruiting classes in the fold:

2023 5-star and Elite 11-winning Jackson Arnold of Denton Guyer, the 2023 Gatorade National HS Player of the Year and twice a Class 6A State Finalist in Texas.
And former Allen and Frisco Emerson (Texas) superstar Michael Hawkins, Jr., a Sooner legacy trained by Kyler's father Kevin Murray, and who, as a senior, accounted for 55 touchdowns and just three turnovers, leading Emerson to within a game of playing for a Texas State Championship in Class 5A.
Neither were able to sustain success under Littrell's tutelage, and rumors have swirled this week about none of OU's QBs feeling as though been properly developed by the now-fired Littrell as the QBs coach.
Both started a games after being inserted for the other following ineffective play, and both came into their first appearances under Littrell with confidence and swagger that appeared missing by the time they were pulled from games after committing three turnovers and allowing the Sooners to fall behind teams they likely could have beaten were it not for the turnovers they committed.
In other words, Seth Littrell had to go.
Saturday’s loss leaves Oklahoma at 4-4, staring down a potential losing season -- the second for Venables since he arrived after the abrupt departure of Lincoln Riley to USC.
These are unacceptable at Oklahoma, a school with one of the richest football traditions in the country. What makes it even more alarming is that no longer can OU fans blame the losses on a ineffectice, suoddr defense — OU seems to have mostly turned the corner on that side of the ball — but to say the fan base is frustrated, would again be a massive understatement.
Oklahoma fans don’t want excuses; they want results. And for a head coach like Venables, the time for excuses is running out.
The Next OC Hire: BV’s Defining Moment
After Finally punting the Littrell experiment — once again needing more time than most believe he should have — Venables again finds himself in the market for a new offensive coordinator — for the third time in three seasons.
This time, though, the choice Venables makes will ultimately define his second tenure in Norman, possibly his entire future as a head coach in college football. Mailing it in would be tantamount to a dereliction of duty in the eyes of Sooner Nation.
Venables MUST get this one right. He has to bring in someone with a proven track record of offensive success, someone who can bring energy, innovation, and a clear identity to the offense. Anything less than a home-run hire will only deepen the cracks in Venables’ foundation as head coach.
If Venables fails to find the right offensive coordinator, his job security will slip through those cracks, and his tenure as the Head Ball Coach of the Sooners will die in a whimper. Even if he builds a defense that resembles the ’85 Bears, it won’t matter if OU’s offense can’t score points.
The OU fan base is patient to a degree, but they expect excellence. For Venables, this is a make-or-break moment.
Either he finds the right offensive coordinator and proves he can lead a balanced, championship-caliber team, or he risks being shown the door in a year or less.
The Venables Paradox: Championship Defense, JV Offense
The irony of Venables’ situation is that, in many ways, Oklahoma has become Lincoln Riley’s reverse image. Under Riley, the Sooners fielded prolific offenses but were plagued by a porous defense that could never quite get them over the championship hump.
With Venables, it’s the opposite: the defense has shown promise, but the offense is currently in full-on spiral.

The head coach role, especially at Blue Blood OU, requires more than defensive expertise or recruiting prowess. It demands a complete vision, a well-rounded team, and an unwavering commitment to excellence on both sides of the ball.
For Venables to truly establish himself as a championship-level head coach, he has to be willing to delegate offense to someone who can make people forget he’s a defensive guru and simply call him “Coach.” To reach the heights that Oklahoma fans demand, Venables needs to be remembered not as a defensive mind but as a leader who fields a complete team. That requires taking risks, making tough decisions, and, most importantly, holding his staff to the highest possible standard.
It requires a decisive, confident vision for a championship future. The clock is ticking on Brent Venables’ tenure in Oklahoma, and his window for turning things around is narrowing.
Being the head coach at Oklahoma is an honor, but it’s also a responsibility. Venables needs to rise to that responsibility, or he and Lincoln Riley might both be in the job market this time next year.
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Jason Watkins is the Publisher at HOF Media Group and the Host of the HOF College Football Podcast. Reach him at jw@hofmedia.us